Transnational Management: Text, Cases & Readings in...

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Business & Economics - Management & Leadership
Transnational Management: Text, Cases...

Transnational Management: Text, Cases & Readings in Cross-Border Management

Name: Transnational Management: Text, Cases & Readings in Cross-Border Management
ISBN: 9780078137112

Christopher Bartlett, Paul Beamish

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Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Thể loại:

Business & Economics - Management & Leadership

Năm:

2010

In lần thứ:

Nhà xuát bản:

McGraw-Hill Education

Ngôn ngữ:

english

Trang:

778

ISBN 10: